YMCA
Playnasium
In Australia, one in four children and half of all adults are obese or overweight, and one of the root causes is a lack of healthy role modelling in childhood. Installed in parks across the state, the YMCA Playnasium uses children’s weight as exercise weights, allowing a parent’s workout to power their child’s play (and inspire them along the way).
(Awarded at Adfest, LIA, MAD Stars, D&AD, Cannes Lions, New York Festivals, Spikes, The One Show, Clio Awards)